With online sales steadily increasing each year, online retail companies must stay ahead of the competition and have as much reach as possible when it comes to their scope for delivery. This may involve expanding into international markets, which means that delivery, logistics and extra costs much be taken into consideration. Here’s everything you need to know about how your shipping service could affect your business.
Expanding into an international market can give you a huge opportunity to grow as a business. With consumers increasingly heading online for their purchases, you are no longer limited to a local consumer base or selling your products from a physical store.
However, think carefully about whether your company has the capability and support to enable business expansion. Customer expectations are high and failure to meet them may have a negative impact on your profits.
To successfully expand to an international market, your business must meet growing customer expectations. By enhancing your customer experience, they will be more likely to make repeat purchases and remain a loyal customer. Here are some areas that you should consider:
- Customers want more options
To offer them a personalised experience, you need to have a variety of delivery options to suit their individual needs. Statistics have shown that over half of internet users would be willing to pay more for same-day delivery. However, consumers also expect free delivery, which they still want to receive quickly. This can become much more complex when posting internationally – use a service such as Inxpress to organise your deliveries for you.
- They want updates on their transactions
Customers want to be able to monitor the progress of their order and where it is. Offer your customers the option to track and trace their deliveries so that they are involved at every point of the transaction.
- Delivery services can affect your brand image
The growth of social media has put a lot of power in the hands of the consumer. With a decline in levels of customer tolerance, you must make sure you provide the most efficient customer service as possible.
Deliveries that are constantly delayed or fail to arrive will have a negative impact on you financially if you have to reimburse the customer. Also, they may decide to vent their frustrations on social media, which could be a PR nightmare for your business as people may be discouraged from buying your products.
When deciding to expand your business internationally, keep in mind the importance of a fast and reliable delivery service. Failure to meet customer expectations may have a negative effect on your company and with customers placing more emphasis on the importance of delivery services, it is something that your business cannot afford to ignore.