There is nothing like the thrill of successfully running your own small business. You no longer have to work for anyone else and the more effort you put forth the more you are rewarded. Keeping that in mind there are a few handy tips for successfully growing your small business.
1. Hire Wisely
When your business reaches the stage where you are able to hire your first employee you must hire wisely. Hiring the wrong person at this point could send your business spiraling backwards. Communication skills are essential and you must have a good working relationship with your employee. Compose your questions to the interview carefully and really listen to the prospective employee’s answers. Make the time to talk to all of their character references and work references thoroughly and think of intelligent questions to ask them that match your business plan. If the position requires an element of travel, or the job is as a courier, make sure you carry out the appropriate driving license checks on the individual. Make sure that your goals are clearly established and that your new employee has a good understanding of them. It is essential that your new employees understand the importance of successfully maintaining the business image that you have already established.
2. Use Social Media to Develop Your Brand
It is important to establish your brand and market yourself. Social media is an inexpensive way of doing this. Establishing followers on Twitter, Facebook, creating a network on LinkedIn and informing them frequently of your successes will really help people become aware of your business and will spread your brand through word of mouth. Creating a blog with links to other blogs will also send more traffic your way. It is also important to ensure that all records of your business online are accurate, this includes your free directory listings. Make sure that all of your copy that is written is SEO friendly, informative and interesting to hold your prospective customers interest.
3. Display all Positive Feedback
Make sure to include testimonials from your satisfied customers so that people can see your successful achievements and know that you can deliver on time.
4. Manage Your Time Wisely
It is easy to get burnt out when you are running a small business. Decide at the beginning of each week what you want to accomplish and make sure that happens. Draw a line between when you are working and when you are spending time with your family and relaxing. Try your best to eat healthily, exercise regularly, and make sure to get the appropriate amount of sleep for yourself. Don’t go to sleep worrying about the tasks you have to accomplish the next day.
5. Learn to Accept Rejection
Learning to accepting rejection is essential to growing your small business, you need to be prepared and be resolute in times of financial difficulty. Don’t give up after the first client or potential investor says no or the first bank loan request is rejected. Learn from each rejection that you receive and ask detailed and informative questions so that you can learn better ways to approach the next set of customers or investors. Believe in yourself and your product, seize all opportunities that come your way, and you will see that you will meet the right people to help your small business grow.